Certificate
The IAO business case is essential for all companies in any activity sector. In all companies, operational teams need to make decisions every day, in short time frames. These decisions have a direct impact on business performance. For these teams, analyzing the operational data is essential in order to have a clear understanding of the situations encountered and to make accurate decisions. These needs are difficult to address with traditional Business Intelligence (BI) solutions. For that reason, operational users demand analytical tools that are designed for them. This is the core issue addressed by IAO solutions, also named Operational Business Intelligence (OBI) solutions.